Savage Farming

Sunday, April 05, 2009

Journalist Jargon

Haven't had time for political commentary lately but watching a little news channels this morning. Not going to comment on the politics of the day, but I am going to echo my buddy Gary & talk about the jargon being used. Does this list sound or look familiar?

1) "Jump start" you can't jump start something that is already running. Defibrillate maybe but not jump start.
2) "Ramp up" we use ramps for loading equipment or changing oil. What does it mean to "ramp up" something?
3) "Ratchet up" a ratchet is a one-way device, usually a wrench, jack, strap, cable or binder. Where is the one-way element in hosing out stimulus money?

These mentally enticing semi-visual elements are vague enough to serve any purpose while not really telling us anything.

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